September 5th, 2010 by admin | Posted in Uncategorized | No Comments »
Today we are going to talk about presupposition, this is something tha may be used to help write a newsletter, email, or elevator pitch…and it is from the world of Neural Linguistic Programming (NLP) and it is very applicable to day to day business marketing and sales activities.
Presupposition can be defined as the way of marketing in which you assume that the audience is going to be buying into your ideas. For example we are coming out with a Capital Raising DVD Training program next year which we haven’t named yet, below is a marketing pitch for this using the presupposition approach”
Example: The Capital Raising DVD product consists of 6 DVDs, a workbook, a cheat sheet, 2 audio CDs and flash cards. After you have purchased the product we will email you your membership details and you may begin using our training materials online. It will then take approximately 6 days to receive your box of training materials in the mail. Once these materials are received you will have the option of using the hard copy materials or the digital copies available online.
Note: Many times in the paragraph I referred to actions the person “would take,” I did not refer to actions that the person might take or “might take if they decide to purchase.” The importance here is assuming they will be purchasing your product, if you have something truly valuable then you will be speaking directly to individuals who will in fact buy your product. The power of this thinking is that it helps build momentum towards making the sale, it moves them closer to completing the order form.
Warning: If you do not have a good relationship with your list or are you brand new to the industry the over-use of this tactic can come off as cheap and look like hucksterism, use it lightly. Also, this tactic is not a magic bullet which when used means you can ignore standard copywriting, risk removal, product samples, and testimonials. This is one of 20-30 tactics which when all used together raises the response you may receive from traffic on a website or mailings sent to a list.
I hope this post helped, we will be writing many more like this over the next few months.
Related to Presuppositions: How to Use a Presupposition
- Hedge Fund Business Plan | Plans For Growth
- Hedge Fund PowerPoint Improvement Tips
- Combatting a Battered Image of Hedge Funds
- Hedge Fund Logo | Branding Help
- Raise More Capital: 80 Unique Resources, Tools & Tips
- 4 Steps to Investor Pipeline Development
- This is Bad News: There is NO Magic Bullet
- Third Party Marketing Ban | A New Trend?
Tags: Pressuposition, Presuposition, presupposition, How to use presuppositions, copywriting help, how to be a copywriter, copywriting examples, training on copywriting, NLP training, NLP tips
Tags: Audio Cds, Business Marketing, Cheat Sheet, Copy Materials, Digital Copies, Elevator Pitch, Flash Cards, Good Relationship, Magic Bullet, Mail, Membership Details, Neural Linguistic Programming, Newsletter Email, Nlp, Presupposition, Presuppositions, Product Samples, Tactic, Training Materials, Write Email
I have just recently (2005) become a first time author and would like to help others write their first book. Let me know if you have any questions about how to do it or just where to start. Some tips I can provide are:
